What a Geico Commercial Can Teach Us

For a long time I wondered why Geico used spokesmen like a talking lizard with an Australian accent or a caveman to advertise their product? I just never saw the connection between insurance and these characters. Well, they have completely confused me with their new advertising campaign. I was watching some baseball yesterday and this Geico insurance commercial came on:

After watching that I am sure that you are just as confused as I am by this commercial. How can you taste test insurance? Unfortunately, Geico runs these types of ads for one reason…they work! It is sad that they feel the need to entertain the viewer with an ad that has nothing to do with their product. As Christians there is a very important message that comes from this commercial. When it comes to proclaiming the Gospel of Jesus we can’t be like Geico.

There are many people who preach some of the Gospel. They will tell people the joy that comes from being united to Christ but they do not mention that there is a cost to following him. There are many liberals who deny the truths of Scripture and refuse to preach about things like hell. There are others who do not teach the lordship of Jesus but instead preach cheap grace. The Geico commercials give the impression that they are ashamed of their product because they are not upfront about it. However we, as Christians, should not be ashamed of the Gospel of Christ. I think the words of Paul to Timothy says it all:

But the Lord stood by me and strengthened me, so that through me the message might be fully proclaimed and all the Gentiles might hear it.  -2 Timothy 4:17a, ESV


About Travis Berry

I am a blatantly honest person who loves to think, read, discuss, and write about God and theology. I have a bachelor's degree in Youth Ministry from Crown College. I work at a church in Houston, TX as a Youth Director and love every minute of it! I am married to a wonderful woman named Becky and we have one amazing child! I have a love for God's Word, and a fervor to live it out in the fullest, and I pray this blog reflects that. Thanks for checking out AnotherChristianBlog!.

Posted on April 11, 2012, in Christianity, Culture, Life and tagged , , , , , . Bookmark the permalink. Leave a comment.

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