What a Geico Commercial Can Teach Us
For a long time I wondered why Geico used spokesmen like a talking lizard with an Australian accent or a caveman to advertise their product? I just never saw the connection between insurance and these characters. Well, they have completely confused me with their new advertising campaign. I was watching some baseball yesterday and this Geico insurance commercial came on:
After watching that I am sure that you are just as confused as I am by this commercial. How can you taste test insurance? Unfortunately, Geico runs these types of ads for one reason…they work! It is sad that they feel the need to entertain the viewer with an ad that has nothing to do with their product. As Christians there is a very important message that comes from this commercial. When it comes to proclaiming the Gospel of Jesus we can’t be like Geico.
There are many people who preach some of the Gospel. They will tell people the joy that comes from being united to Christ but they do not mention that there is a cost to following him. There are many liberals who deny the truths of Scripture and refuse to preach about things like hell. There are others who do not teach the lordship of Jesus but instead preach cheap grace. The Geico commercials give the impression that they are ashamed of their product because they are not upfront about it. However we, as Christians, should not be ashamed of the Gospel of Christ. I think the words of Paul to Timothy says it all:
But the Lord stood by me and strengthened me, so that through me the message might be fully proclaimed and all the Gentiles might hear it. -2 Timothy 4:17a, ESV